LGD has been part of ecoLogical Home Ideas since first discussions were bantered about, which led to research that validated a need for a “green” home building magazine targeting consumers. As the magazine concept took shape, LGD brought the dream to life. Appealing to an environmentally sensitive community takes special consideration from content through production. The magazine’s success is due to hours of planning at all phases — from branding to marketing, from page layout to maintaining integrity with recycled content paper and soy-based ink. LGD has successfully navigated this critical audience and with continued input, commitment, and support, ensures that ecoLogical Home Ideas will continue to grow as a valuable resource for homeowners looking to build or remodel with environmental attitude.